How to Build a Simple Brand Kit for Consistent Marketing in a Day

Small business owner organizing brand colors, fonts, and logo files for a brand kit.

Why a simple brand kit matters A brand kit is the small set of decisions that keeps your marketing from wandering off in three different directions before lunch. For a solo business owner or virtual assistant, that usually means one logo file set, a few approved colors, a small font pair, a consistent image style, … Read more

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